Approaching the Worcester Memorial Auditorium from the east this week, you'll be greeted by an unfamiliar sight - a dark blue signpost welcoming you to the "Salisbury District" in capital letters. This wayfinding sign is among the first to be installed throughout the city as part of what MassLive News describes as a months-long process "to add public art and a sense of identity to some of Worcester's neighborhoods and popular locations." Artwork will eventually be incorporated to the base of the signs. In addition to the marker in Lincoln Square, the City so far has installed three others on Shrewsbury Street, Washington Square, and MLK Jr. Boulevard. The total number of wayfinders has yet to be disclosed.
The wayfinder in Lincoln Square will help to establish the future renovated Aud as the gateway between Worcester's downtown and the cultural and educational attractions immediately to the north. The marker publicly identifies a blighted corner of the city as the southeastern edge of the Salisbury Cultural District. The area includes many institutions that already invigorate both the neighborhood and the city as a whole, and which the Aud project is intended to complement. The next time you visit Worcester, make sure to stop by any of the Salisbury Cultural District's sites:
Architectural Heritage Foundation (AHF) is working to preserve and redevelop the Worcester Memorial Auditorium as a cutting-edge center for digital innovation.