Approaching the Worcester Memorial Auditorium from the east this week, you'll be greeted by an unfamiliar sight - a dark blue signpost welcoming you to the "Salisbury District" in capital letters. This wayfinding sign is among the first to be installed throughout the city  as part of what MassLive News describes as a months-long process "to add public art and a sense of identity to some of Worcester's neighborhoods and popular locations." Artwork will eventually be incorporated to the base of the signs. In addition to the marker in Lincoln Square, the City so far has installed three others on Shrewsbury Street, Washington Square, and MLK Jr. Boulevard. The total number of wayfinders has yet to be disclosed.

The wayfinder in Lincoln Square will help to establish the future renovated Aud as the gateway between Worcester's downtown and the cultural and educational attractions immediately to the north. The marker publicly identifies a blighted corner of the city as the southeastern edge of the Salisbury Cultural District. The area includes many institutions that already invigorate both the neighborhood and the city as a whole, and which the Aud project is intended to complement.  The next time you visit Worcester, make sure to stop by any of the Salisbury Cultural District's sites:

• The Worcester Art Museum - 50+ centuries of art and the former Higgins Armory collection
• Salisbury Mansion - The city's only historic house museum, built in 1772 for merchant Stephen Salisbury and currently managed by the Worcester Historical Museum 
• American Antiquarian Society  - A vast collection of books and other literature previous to 1877 (in fact, the largest such collection in the United States)
• Tuckerman Hall - Home of the Massachusetts Symphony Orchestra
• Worcester Polytechnic Institute - An institution of higher education at the forefront of technological and scientific innovation
• Institute Park and Salisbury Pond - An urban oasis providing opportunities to relax amid nature

The Worcester Business Journal recently highlighted AHF's pending purchase agreement for the Worcester Memorial Auditorium in an article on recent investment in Lincoln Square. The Aud is one of three historic buildings in the square that are slated for redevelopment by Boston-based companies and organizations. The other two include the former Worcester County Courthouse - currently under construction to become a $58-million apartment project - and the old Lincoln Square Boys Club, potential educational, office, medical, or biotech space. The Journal describes the Aud as "arguably the most historic out of the three," and AHF's project as "the most ambitious." 

Read the full article here: ​https://www.wbjournal.com/article/at-least-170-million-worth-of-redevelopment-projects-could-transform-lincoln-square?utm_source=Newsletter&utm_medium=email&utm_content=Three+Lincoln+Square+projects+%7C+Worcester+s+biotech+cluster&utm_campaign=Daily+061119

It's no secret to Worcester residents that their city is booming - and now the the truth is even more widely known, thanks to NPR:
https://www.npr.org/2018/10/23/658263218/forget-oakland-or-hoboken-worcester-mass-is-the-new-it-town?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=2051

Worcester already has a lot to offer - culture, community, colleges, commerce - and it may soon have even more. The Telegram & Gazette reports on efforts to establish a Business Improvement District downtown: 

Read the full story here: ​https://www.telegram.com/news/20181015/bid-for-downtown-improvement-district-heads-to-worcester-council