Approaching the Worcester Memorial Auditorium from the east this week, you'll be greeted by an unfamiliar sight - a dark blue signpost welcoming you to the "Salisbury District" in capital letters. This wayfinding sign is among the first to be installed throughout the city as part of what MassLive News describes as a months-long process "to add public art and a sense of identity to some of Worcester's neighborhoods and popular locations." Artwork will eventually be incorporated to the base of the signs. In addition to the marker in Lincoln Square, the City so far has installed three others on Shrewsbury Street, Washington Square, and MLK Jr. Boulevard. The total number of wayfinders has yet to be disclosed.
The wayfinder in Lincoln Square will help to establish the future renovated Aud as the gateway between Worcester's downtown and the cultural and educational attractions immediately to the north. The marker publicly identifies a blighted corner of the city as the southeastern edge of the Salisbury Cultural District. The area includes many institutions that already invigorate both the neighborhood and the city as a whole, and which the Aud project is intended to complement. The next time you visit Worcester, make sure to stop by any of the Salisbury Cultural District's sites:
The Worcester Business Journal recently highlighted AHF's pending purchase agreement for the Worcester Memorial Auditorium in an article on recent investment in Lincoln Square. The Aud is one of three historic buildings in the square that are slated for redevelopment by Boston-based companies and organizations. The other two include the former Worcester County Courthouse - currently under construction to become a $58-million apartment project - and the old Lincoln Square Boys Club, potential educational, office, medical, or biotech space. The Journal describes the Aud as "arguably the most historic out of the three," and AHF's project as "the most ambitious."
Read the full article here: https://www.wbjournal.com/article/at-least-170-million-worth-of-redevelopment-projects-could-transform-lincoln-square?utm_source=Newsletter&utm_medium=email&utm_content=Three+Lincoln+Square+projects+%7C+Worcester+s+biotech+cluster&utm_campaign=Daily+061119
A recent Wall Street Journal article highlighted Worcester's Becker College as a national leader in in the rapidly growing esports industry. Esports, which involves live and streamed multi-player video game competitions and is tied closely to game production, has achieved international popularity rivaling that of major league sports in the United States. The industry is projected to grow to $1.7 billion by 2021, and its viewership, to half a billion people. The Journal noted that Becker, already renowned for its program in video game design, is the first institution of higher education in the country to offer an Esports Management degree.
The Architectural Heritage Foundation is partnering with Becker College to study potential uses for the Aud. The school has contributed its expertise in interactive media to developing a vision of the Aud as a cultural and educational institution devoted to technological innovation.
Read the Wall Street Journal article here:
It's no secret to Worcester residents that their city is booming - and now the the truth is even more widely known, thanks to NPR:
Worcester already has a lot to offer - culture, community, colleges, commerce - and it may soon have even more. The Telegram & Gazette reports on efforts to establish a Business Improvement District downtown:
A group of downtown property owners is asking the City Council to allow the establishment of a Business Improvement District that would encompass roughly 78 acres downtown. Such a district, which is allowed under state law, would provide business and property owners with a legal mechanism for collecting and allocating self-imposed fees via an annual assessment. The money could be used to fund a variety of “public realm” improvements in the district, such as enhanced street sweeping, sidewalk power washing, sidewalk snow removal, landscaping, removing stickers and other paraphernalia from streetscape furniture, public safety enhancements, beautification projects and marketing.
Read the full story here: https://www.telegram.com/news/20181015/bid-for-downtown-improvement-district-heads-to-worcester-council
Architectural Heritage Foundation (AHF) is working to preserve and redevelop the Worcester Memorial Auditorium as a cutting-edge center for digital innovation.